The Paris Illusions — Surviving Business School and the Luxury Trap

The Paris Illusions — Surviving Business School and the Luxury Trap

Because I studied in Paris, my curriculum and environment naturally pushed me toward the luxury sector. I managed to land roles in renowned luxury brands and top-tier tech companies.

This was terrifying at first. The people in these rooms were exceptionally brilliant. Remember, I chose art because I wasn't a great student. Yet, by some twist of fate, I was working alongside the elite. To survive, I forced myself to be stricter, to read more, to learn enough just to understand their conversations. In trying to keep up with excellent people, I accidentally became better myself.

But during my internships, I hit a wall. I couldn't understand why management thought the way they did, or why they wasted so much money on inefficient processes. Executing designs blindly made me feel like a fool. So, I went back to school—a Parisian business school—to study Fashion Brand Management.

Later, I worked on a project led by a retired Kering Vice President, designing for various small brands. It was there I saw the magic of founders who could turn a single idea into reality. Many were business school graduates. I learned that business grads aren't necessarily smarter at making money; they are just more willing to take risks.

But during my internships, I hit a wall. I couldn't understand why management thought the way they did, or why they wasted so much money on inefficient processes. Executing designs blindly made me feel like a fool. So, I went back to school—a Parisian business school—to study Fashion Brand Management.

Later, I worked on a project led by a retired Kering Vice President, designing for various small brands. It was there I saw the magic of founders who could turn a single idea into reality. Many were business school graduates. I learned that business grads aren't necessarily smarter at making money; they are just more willing to take risks.

All my journal

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